Numa curta entrevista concedida a um grupo de empregados da Microsoft, Steve Ballmer disse o seguinte a respeito de blogging de empregados (sublinhado meu):
Q: Microsoft has been a leader in transparency, blogging, and Channel 9. Why did you allow blogging to happen?
A: In the world of developers I don’t think it would have mattered if I wanted to allow blogging to happen or not. But I think it’s been a great way for us to communicate to our customers and for our customers, more importantly, to communicate with us. We trust our people to represent our company. That’s what they are paid to do. If they don’t want to be here they wouldn’t be here. So in a sense you don’t run any more risk letting someone express themselves on a blog than you do letting them go out and see a customer on their own anyway. It just touches more people. Hey, if people need to be trained or understand better we can do that but I find that it’s just a great way to have customer communications.
Um ponto de vista muito interessante. Ainda mais vindo do CEO de uma empresa do tamanho da Microsoft… Acho que muita empresa menor está sendo mais conservadora que eles, e sem um bom motivo.